I agree with Trey Ratcliff and Stuck in Customs that art is meant to be seen and not hoarded. My licensing policies are thus designed to balance the costs that go into creating and sharing my images with the desire to provide inspiration through my images on the internet and around the world.
I allow the use of my images in two ways:
Creative Commons License
With Creative Commons you are free:
- To Share: Copy, Distribute, and Transmit the image
- To Remix: Create Derivative works of the image
Under these conditions:
- Attribution: Attribution to Travis Tuttle and TravisTuttle.com must be made along with the image.
- Non-Commercial: The image must not be used for commercial purposes under any circumstances. For clarity on what defines commercial use, please see the Sample Accepted Uses below.
Sample Accepted Use of the Creative Commons License:
Blog Post describing a trip to Central Oregon
Online article discussing the growing popularity of HDR photography
A website for a school project about the use of light in art
An individual using an image as a desktop background for their computer monitor
License to Copyright
‘Commercial Use’ regarding the use of images online or offline is defined very broadly. The determination of commercial or non-commercial use is based on the contextual use of the image. The determination is NOT based on the tax-filing status of the entity using the image nor on whether or not a financial transaction takes place.
Commercial use of my images is allowed only if expressly granted by me, Travis Tuttle. All commercial uses will incur a licensing fee. My fees are based on the following criteria:
- Media – print, web, television, etc.
- Distribution Size – number of copies printed, viewing audience size, exposure (regional, national, international)
- Length of Use – 1 year, 2 years, etc.
- Prominence of Display – 1/4 page, 1/2 page, full page, spread, front cover, back cover, home page (online), interior page (online), etc.
All licensing inquiries should be sent to: firstname.lastname@example.org
Sample Use Requiring a License to Copyright:
- A marketing campaign for a commercial entity
- A fund-raising campaign for a not-for profit entity
- A background image for a website
- License to create an individual print for use in a private home
Note: You are welcome to use this text for your own licensing pages. Trey Ratcliff via Stuck in Customs was gracious to share it with me. So I am glad to be gracious and share it with you too! Just make sure you change the appropriate site names/links and credit Trey’s page, Stuck in Customs.